Category Archives: Brain Stuff

Why Advertising Falls Flat in Individuals With Autism

Individuals with autism may be impervious to misleading marketing. Mental differences are often considered weaknesses, but autism may not be entirely a disability. Continue reading

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There Is a New Link Between Screen-Time and Autism

Don’t expect boys to “grow out of” their obsession with screens. Continue reading

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Gastrophysics: The New Science of Eating

Answering questions you would never have thought to ask, Charles Spence reveals how eating and taste have everything to do with the brain and almost nothing to do with the tongue. Continue reading

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Can You Hear What You See? More So Than You Imagine

Some forms of synesthesia are shockingly common. Continue reading

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A Semantic Survey of Emotions

What are your thoughts about orange? Is magenta fast or listless? Continue reading

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Reality Lies Beyond What We Can Perceive

Objective reality is an illusion: we re-construct the world around ourselves. Continue reading

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Why Brains Won’t Be Beaten by Supercomputers, or Terminators

Are we engineering our way to extinction? Should we fear machines taking over, or can we solve our way out of this puzzle? Continue reading

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Keynote at the COLORI exhibit in Turin

In January, I gave the keynote lecture opening “The Color of Emotion in Art,” or COLORI, at Turin’s Civic Gallery of Modern Art, GAM, and Castello di Rivoli museum. Continue reading

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Is Organic Food a Scam?

Eggs all in one basket? Organic food isn’t all it’s cracked up to be. Continue reading

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Another Limitless Pill Hits the Market. Does It Deliver?

Will brain-power in a bottle ever unlock your inner genius? Continue reading

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The Pit In Your Stomach is Actually Your Second Brain

Gut feelings influence your mood and well-being. Continue reading

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Big Mistake: Small Kids Left to Their Own Devices

Relaxing rules for kids and screen tech is probably a mistake. Continue reading

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$50m Judgment Says Brain Training a Sham

Your mother had it right: The most reliable way to improve your thinking is to eat a varied diet, get enough sleep, exercise moderately, and focus on whatever you are doing instead of flitting from one thing to another. Continue reading

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Muscle Memory—It’s In Your Head, Not Your Limbs

Attention matters more than people assume, and what matters most is how you focus and deploy it. Continue reading

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Stressed Out? Try Looking at Some Trees

The mere sight of greenery will calm your nervous system, guaranteed. Continue reading

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